Branding / Print / Photography / Web
Sunny Creates is a content creation, marketing and creative service agency with offices in Bali, Indonesia and Gold Coast, Australia. The brand reflects our client’s personality and lifestyle, it’s fun and relaxed, yet professional and modern. We expanded the pre-existing logo into a full fledged brand with a solid visual identity that stretches into web, stationery and social media.
While developing his brand and stationery Sunny wanted it to reflect how relaxed and fun it is to work with him. He wanted his agency to be modern, fresh and approachable. Inspired by the locations of his offices we decided to use a light blue, white and the bright yellow rays of sun to bring it all together.
Sunny is a one man army. He travels the world working in projects all around the globe, collaborating with other creatives and directing his operations from a different desk every week. He is after all the quintessential digital nomad. We wanted to reflect a little bit of his personality on his profile.
Our approach towards design is fundamentally based on minimalism, less is more, always. We try to reflect it on every project we work on. In the case of Sunny Creates we decided to analyse his business model and display it on his site only with the necessary information to generate leads and conversions. The result, a fast, highly functional website that doesn't distract the user from the important.