Branding / Web / Print / Interior
Black Salt is a start-up boutique interior design studio located in the beautiful Gold Coast, Australia. We created a brand that reflected the distinctiveness and beauty of the spaces designed by their team. Black Salt interiors are raw, liveable, elegant and laid-back, just like the natural landscapes that surround the city.
One of the elements we wanted to explore with Black Salt was the application of textures not only as an aesthetic feature but also as a reflection of an extended theme that is consistently present on the interiors they create. The solution was to implement a monotone marble texture on the stationery and collateral.
One of the most important elements of this project was the imagery. We wanted to accurately reflect not only how beautiful and well realised were the spaces but also what we experienced while being in there. This is a selection of interiors created by Zina and her team that made us feel that we wanted to live with that visual harmony every day.
Black Salt's website is an extension of the interiors created by Zina. Clean, modern and simple. We wanted to create a platform where the focus was on the photographic material, hence the monochromatic approach to enhance the contrast of the vivid colors from the spaces.